Do you have a specific section on your website for blogs or articles? There’s definitely a need for them and it brings so many benefits - it’s a no brainer. No matter what industry you are in, it’s a must. 

Blogs should be kept up to date and informative. It’s a section of your website to show your knowledge, be informal and share topical, relevant and useful information. Whether it’s about your company or a specific industry topic, it’s a diverse space for educating your customers.

Having a blog isn’t enough, to reap the benefits there should be consistent posting and you should be regularly sharing content.

What benefits does having regular content bring to my company? 

• Establish your brand

Blogs enable you to build up and create brand awareness. Writing about who you are, what your company does, what you stand for and who your company provides a service or product to really lets readers in. They are able to learn if they are the right customer and what it would be like to be yours.

• Improved SEO

A major advantage of blogs is that they will help improve your SEO, your search engine ranking. Google is constantly updating and changing how it ranks websites and relevant and regularly updated content is a key measure.

This minefield of a task is definitely best for an SEO expert - something we have covered here at 22 Group. Keep in mind that just writing lots of blogs doesn’t instantly improve your SEO, there’s a lot more to it like researching and using keywords.

• Content for social media

Your blogs are longer forms of writing which you wouldn’t post on social media. The discussion, in-depth views and more serious tone isn’t what social media is about. It’d be too long and the audience would most likely lose interest.

On the plus side, sharing links to your blog post via social media is a great addition to your on-going social media programme. It can be shared on your channels to generate shares and involvement from your audience or potential customers and helps to drive users to your website.

• Engagement 

Everyone has an opinion and none of us thinks the same. When something happens or is going to happen, people seek what others think so this is great for you to portray your company’s voice and allow those in your industry or community to engage.

• Organic leads

Having regular content really does make a difference. Leads that come to you through your blogs are bound to be suitable since they have read and got a feel of what your business is like. 

• Educate your customers

Teach your customers and potential customers about what you offer, what you can do or if there are any major updates on what you provide. 

Customers like to be informed before committing, with so much competition out there this is your opportunity to show them what sets you apart. The more they understand, the more likely they will become the right customer or client for your business. It’s about building trust.

So how often should we post a blog? 

There isn’t one answer, this definitely depends on a few factors such as what’s best for your company, how big the company is, the resources you have and what your overall goal is from doing these blogs. 

This is something 22 Group can help discuss and plan accordingly. Our copywriters are skilled at making sure content is bespoke to you, using your tone of voice and brand values.

Interested in a chat or to see what we can deliver? Get in touch with us.