M&Y - 22 Group

M&Y

Delivering repairs and maintenance services to housing associations for over 30 years.

The brief

As the commercially-focused maintenance arm of Regenda Group, M&Y needed to appeal to customers in both the public and private sector. Although maintaining a link with the rest of the Group was essential, the brand needed to express its own individual identity and history.

"Realistic, friendly photography was used throughout the branding to ensure the business still appeared approachable."

The solution

We created a more refined logo devised from the letters ‘M’ and ‘Y’. We also created a professional colour palette which consisted of different shades of corporate blues and greens. Realistic, friendly photography was used throughout the branding to ensure the business appeared approachable and down-to-earth. The signature typeface was used to reaffirm the link with the rest of the Group.