M&Y

Delivering repairs and maintenance services to housing associations for over 30 years.

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The brief

As the commercially-focused maintenance arm of Regenda Group, M&Y needed to appeal to customers in both the public and private sector. Although maintaining a link with the rest of the Group was essential, the brand needed to express its own individual identity and history.

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"Realistic, friendly photography was used throughout the branding to ensure the business still appeared approachable."

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The solution

We created a more refined logo devised from the letters ‘M’ and ‘Y’. We also created a professional colour palette which consisted of different shades of corporate blues and greens. Realistic, friendly photography was used throughout the branding to ensure the business appeared approachable and down-to-earth. The signature typeface was used to reaffirm the link with the rest of the Group.

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Deliverables

Brand & Strategy / Campaigns & Creative

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Manchester

+44 (0) 161 672 7822
enquiries@22group.co.uk

26 Dale Street, Manchester, M1 1FY
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