Key Youth Charity

Providing housing and supporting services to young people in need of help.

The brief

The charitable sector faces considerable challenges - how to stand out? How to build trust and credibility? It’s critical that those in the industry maintain a strong and current brand personality in order to achieve their goals. We were asked to develop this for Key Youth. The brand needed to be simple, distinctive, inspiring and approachable.

"The end result was simple, but eye-catching and friendly."

The solution

Photography of genuine service users is a large part of the branding, making the website more approachable and inspiring. For the logo, we used cleverly devised typography resembling a key. The end result was simple, but eye-catching and friendly. The website works well as a first point of call for young people who need help, whilst also being attractive to volunteers and donors.