The start of September saw the introduction of autumn goods in the shops, children going back to school and people getting back into routines. And, with a change in season coming an autumn clean is just as important as a spring clean. But, we mean a business autumn clean.
Ensure your website, branding and marketing are all up to scratch and look the way you want it to. Keep content up to date, fresh and think about if these three aspects are still aligning with your business goals.
Website
Wondering if your website requires an update? Check if everything is still working, this could be the forms on your website, internal or external links or the customer login section.
Once you’ve done that, is there now something you think could be added to your website to make it a better experience for your customers? A feature that allows them to do more or perhaps it’s something that has been suggested by your customers.
Keep this in mind and not only will website updates improve the user experience but they will help with site security and your bounce rate.
Branding
Right this moment, would you describe your branding as fresh? Does it fit in with the 21st century?
From the colours used to the typeface, every aspect of your branding will influence how someone perceives your company.
Rebranding or a brand refresh can make you more relevant and can even help you reach and engage with a new audience. If you’re trying to tap into a new market or target audience, check if your branding is applicable to them as well as your current audience.
Marketing
Are you following trends and managing to keep up with marketing tasks?
Ensure your marketing goals still align with your overall business goals. It’s good to take a step back and look at the wider picture to see if you’re on track.
Also, if you’ve been trying a marketing method for a while and it’s not getting you anywhere or getting you the leads you expected, take time to evaluate and try something different.
When you update your marketing it will not only become more effective but it will also save you costs. It’s time to make wise marketing decisions.
How can 22Group help?
We’re proud to say we can offer many of your digital needs under one roof. Whether you are thinking about refreshing or creating a new website, brand or marketing we’ve got experts to help.
Want to see what we’ve done before? Our latest case study is on a financial company who came to us for a website refresh, take a look at our work - click here.
We’d be more than happy to have a chat about what you’re looking for or answer any questions you have - get in touch.
