Harness the power of copy - the neglected marketing force you never knew you needed.

If you’ve never considered the importance of copy before, it may well be the hidden pain point your business doesn’t know it has.

What exactly is copy?

Isn’t copy just words on a page?

If this is your first thought, you are most probably underestimating a vital component of your business’ branding. Copy is content, but the intentions of good copy extend much further than merely ‘filling a page.’ A good business is a business which understands the marketable potential of every word that is associated with their brand. A good business understands that all copy becomes an opportunity to shape and curate brand identity. Copy may take the form of web content, blogs or articles, campaign content or event materials. Each piece of copy should be subtly reinforcing your company’s mission statement. Think of copy as a call to action – a siren call, even. Good copy reinforces engagement; great copy has the potential to be the unifying voice of your business.

First impressions are everything

Imagine this scenario. You are approached by a salesman. He is wearing a stained suit, battered shoes and has a clammy handshake. Instead of direct eye contact, he avoids your eye and mumbles towards the ground. Does this sound like the best first impression? Decidedly, no. Many businesses pride themselves on their excellent websites, innovative branding and enthusiastic demeanour in person, but utterly disregard the state of their copy. This can be an overlook with potentially disastrous repercussions. Copy may well be the first port of call your customers have with your business and brand. Now imagine your copy is in the same state as the salesman: shabby, unconfident, utterly off-putting. Is this the first impression you want your brand to make? Good copy enhances the first experience your customers have with your brand. And quality copy can be weaponised as a powerful marketing tool. We may take words for granted as we encounter them so often, but the emotional sway they deliver can be potent. As the human voice of your business, copy had the ability to travel where design and branding cannot reach.

Interested? We can help

Here at 22 Group, we appreciate that producing good writing may eat into your valuable time. That’s why we offer a new in-house copywriting service for all your content requirements.

Harness the marketing force your business doesn’t know that it needs. Contact me to discuss a fresh and exciting content strategy now: jess@22group.co.uk