Facebook has announced that in the US it now accounts for 1 minute out of every 5 minutes spent on mobile, as it unveiled its figures for the second quarter of the year. Users also spend an average of 46 minutes per day on Facebook’s apps, not including WhatsApp.

A Facebook page is a great free marketing tool for businesses, it not only offers the ability to market product offers and listings, it gives companies the chance to engage and capture their potential audience and receive feedback.

Facebook’s advertising platform offers classic ads which appear in the side columns of the site which include a headline, image and click-through to either the business’s Facebook page or an external web page.

There are over 1.3 billion Facebook users worldwide, businesses should take advantage of the large scope audience available to them.