The Green Café
A social enterprise café that offers good food at affordable prices.
The brief
Bolton at Home is a social housing charity that owns and manages more than 18,000 homes in the borough. They planned to open a ‘social enterprise cafe’, which would offer good food at affordable prices to customers in the local community. They required an ethical brand identity to perfectly express this concept.
The solution
We created an identity that combined clear, simple typography with visual elements which reflected nature, fresh ingredients and emphasised the ‘green’ quality of the business. As consumers become more aware of their health, the design of intertwining branches and fruit and vegetables immediately convey the healthy qualities which The Green Café possesses. The simple design works across all items in the café including the recyclable cups, plates and paper bags.
Deliverables
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