Railway Mission

An amazing charity offering support to those working on the UK railway.

The brief

This innovative charity approached us for a project that involved an entire brand overhaul. The brand needed refreshing to bring to life the important work and history of the charity in an informative way. Having been established for over 135 years, we were also challenged to help the charity progress digitally to demonstrate both the charity's historical story and exciting future.

The solution

In developing the colour scheme used throughout the site, we were inspired by some classic railway posters from the 1930s. We chose to focus the brand image and logo around a simple railway bridge viaduct. This viaduct image is used to represent key values which the charity stands for: longevity, strength, support and a solid team working together (as symbolised by railway arches).