Hallmark

The UK’s leading utility management company.

The brief

We were challenged to create a brand that reflects the corporate, professional nature of Hallmark whilst portraying them as trustworthy and transparent. The key features of their services are the reduced administrations, earning potential and the fact that the service is free for the customer. At the forefront of the industry for over 10 years, they also needed to be positioned as market leaders.

The solution

A regal colour palette of red and gold was created to portray Hallmark as industry leaders. The elegant black and white photography of scenery and people is visually relaxing to convey the stress-free experience of working with Hallmark. Core messages are highlighted throughout the website and literature such as, “never receiving a single regulatory complaint,” which reaffirm their stance are an honest business that can be trusted by customers.